TikTok is one of the most popular social media apps, with over 2 billion downloads, and companies of all sizes are taking notice.

In this article, we’ll introduce you to TikTok, explain why it’s becoming so popular, and show you how to begin leveraging it for your business.
Explain TikTok to me.

Created by Musical.ly, TikTok is a social network where users can upload, share, and watch short videos.

The app’s target demographic used to be limited to dance-obsessed Generation Z teenagers, but that has since expanded.

Does Your Company Need to Be on TikTok?

To put it briefly, yes!

Although it may appear that the majority of TikTok users are teenagers who upload videos of themselves lip-syncing and dancing, this is just the tip of the iceberg, as the app’s audience is constantly expanding.

Brands like Chipotle, the National Football League, the Washington Post, and even Rihanna’s Fenty Beauty are all using the app to expand their fan bases and raise awareness of their products.
Inexpensive videos made on TikTok can help spread your brand’s message to a whole new audience.

TikTok users spend nearly 52 minutes per day on the app, giving your brand plenty of opportunities to interact with its target demographic.

Content on TikTok is authentic, engaging, and easily consumable in small doses. There has never been a better time for your brand to join TikTok than now, with hundreds of brands already diving in (and killing it with their strategy!).
In order to understand TikTok, we must first ask: Instructions for Creating a TikTok Account

Are you prepared to begin making videos on TikTok?

Here are the simple instructions you need to create a TikTok account.

Sharing videos from the popular app TikTok can be done in a matter of minutes.

To begin, please download the app.
To begin, get the app from the app store (available on Android or iOS). The platform also allows signups from a computer.

Making your profile is the second step

Upon launching the programme, select the “Me” tab located towards the footer. A registration page will load for you. To join, just hit the “Join” button.
TikTok will provide four different signup options: phone/email, Facebook/Google, and Twitter.
When you sign up, you’ll be prompted to enter your birthday (which won’t be made public) and choose a username (which you can change later).

The Third Step: Choosing a Profile Picture

If you created your TikTok account through one of the “continue with Facebook,” “continue with Google,” or “continue with Twitter” options, the profile picture from your connected social media account will be used instead.

However, your TikTok profile page has an Edit profile link if you’d like to swap out your avatar.
From here, you can update your profile by uploading a new photo, writing a bio, and adding your Instagram and YouTube accounts.

An Explanation of TikTok

T he TikTok app streamlines the process of finding interesting videos to watch.

The For You page (a user’s default feed), the Following feed, and the Discovery tab are the three primary places to find new content within the app.

The Number One: Personal Home Page

When a user launches the TikTok app, they will automatically be fed content from the app’s coveted For You page. Your activity on TikTok will be analysed, and from there an endless stream of videos tailored to your tastes will be recommended to you.

On the right side of the screen, below each suggested video, you’ll see options to follow the creator, like, comment, and share the video.
Your feed will become more tailored to your interests the more accounts you follow and interact with.

The sound of any video can be used as a starting point for making your own TikTok video. You can also tap the share button and choose Duet to make a split-screen reaction video if you’re in an especially imaginative mood.

Two, please watch this live video feed

You can watch the most recent videos from the accounts you’ve started following by swiping left from the For You page to the Following feed.

This page is your hub for interacting with posts from all of the accounts you currently follow.

Finally, #3: The Explore Menu

In order to access your Discovery feed, you will need to tap the magnifying glass at the bottom of the screen.
Videos, users, sounds, and hashtags that are currently popular can all be discovered by using the Discover feed.

You can also search for the name of the account you want to follow if you know their handle.

TikTok Explanation: Making Videos with TikTok’s Tools and Effects

TikTok’s video tools are some of the app’s best features, with a plethora of options for making your creations stand out from the crowd.

In fact, we gave our readers a heads up about TikTok being a great app for making Instagram Stories content last year. If you haven’t tried out TikTok yet, now is the time to do so.

#1: Flip

TikTok allows users to record videos using either a front-facing (selfie) camera or a rear-facing (standard) camera.

#2: Speed

You can adjust the tempo of your recording with the speed slider. This can be used on individual sections of your recording and fine-tuned as needed.


The AR filter used in the beauty tool can effectively conceal imperfections and leave skin looking flawless. You can think of the effect as “airbrushing” your appearance.

Some Closing Remarks

Even though the popularity of TikTok is on the rise, only a small percentage of brands and businesses are actively utilising the platform to their advantage.

If you haven’t considered making your own version of TikTok, now is the time to start playing around with the idea and gaining early access to a social media platform that is only going to become more and more popular in the future.

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