Since TikTok is one of the most rapidly expanding social media platforms, it is important that you give it some of your brand’s attention. As you’ll see in a moment, brands need to know how to take advantage of TikTok as a marketing channel because of the platform’s popularity among the younger demographic.

Key TikTok statistics, such as demographics and usage, are important, but brands should also pay attention to their TikTok analytics. All of these can inform a brand’s TikTok strategy and help them better reach their target audience on the platform.

We have compiled a list of 28 TikTok statistics marketers need to know in 2023 to assist you in developing a successful TikTok marketing strategy for your brand. Let’s delve in and find out.

Changes in the social media landscape attributable to TikTok statistics

Already, TikTok is a phenomenon in the realm of social media. We’ve already established that it’s the most rapidly expanding social media platform, having amassed 1 billion users before any other network.

Having a TikTok tool to upgrade your strategy is just the beginning of what you need to do to maintain your competitive edge. To make the most of TikTok, it’s important to be familiar with the data and trends that demonstrate the platform’s growth and influence among brands and their audiences.

TikTok was the most downloaded app overall

When comparing the number of downloads for each app in Q1 2023, TikTok came out on top, eclipsing even Instagram. Overall, it has been downloaded more than 3.5 billion times, making it the fifth app in history to do so and the only one that is not owned by Meta.

TikTok has more monthly active users than any other app that is not a game

According to data from both the App Store and the Google Play store, TikTok brought in $821 million in Q1 2023. The money for this comes from sales made in the app stores themselves.

Thirdly, 34% of all adults have a negative impression of TikTok

One third of all adults in the United States have an unfavourable opinion of TikTok, making it one of the more divisive social media platforms. Being one of the few social networks with nearly equal favorability, this is in contrast to the 37% of adults who have a more positive opinion of the platform.

TikTok ranks fourth in the top free apps in the App Store
Plus, the newest app from the same developer, ByteDance, called CapCut, is currently in second place.

The Number of People Using TikTok

Let’s check out some stats about the build TikTok community and its platform.

TikTok has more than one billion monthly active users.

News of TikTok’s one billion monthly active users (MAU) was released in September 2021. Since then, they have not revealed any new user data, but it’s probably safe to assume that the platform now has a larger number of monthly active users.

TikTok’s largest user base is found in the United States, which ranks sixth worldwide.
TikTok has 113 million unique monthly users in the United States alone, making it the country with the most users in the world. However, Douyin’s Chinese version boasts 600 million monthly active users in China.

More Genz using TikTok

Among members of Generation Z, TikTok has quickly surpassed all others in terms of popularity. TikTok is currently more popular among Gen Zers than Instagram, and it is expected to become more popular among Gen Zers than Snapchat in the coming years.
TikTok users are 40% less likely to have a Facebook profile than Instagram users.

Facebook and Twitter aren’t typically among the other social media platforms where TikTok users are active. About 60% of TikTok users aren’t on Twitter, and 40% of them aren’t even on Facebook. Based on the statistics, TikTok is great way to gain brand popularity among people.

Popularity of TikTok: The Numbers

One billion people have downloaded TikTok, but how are they using it? Let’s take a peek at the platform’s usage statistics.

In the year 2023, TikTok was downloaded more than any other mobile app.
In 2023, the world downloaded more copies of TikTok than any other mobile app. The app was downloaded 672 million times, which was significantly more than the next closest app, Instagram (548 million downloads).

TikTok is preferred by children over YouTube by a ratio of 62 to 1.

TikTok’s popularity among the young is on the rise. Of course, we spoke of Gen Z, but it seems that Gen Alpha is following in their footsteps. When compared to YouTube, kids spend 62% more time per day watching videos on TikTok. That’s about 23 extra minutes per day.

29% of app users log in each and every day

Nearly a third of the 1 billion or so monthly active users of TikTok do so specifically to view videos.

The average user spends 95 minutes per day on the app

The same study found that daily video consumption on TikTok averages 95 minutes per user.

30% of users watch for less than an hour each week \s19% for 1 hour \s19% for 1-2 hours \s15% for 2-5 hours \s11% for 5-10 hours \s6% for 10+ hours \s14. On average, each TikTok user spends 19.6 hours per month on the app.
Users spend an average of nearly 20 hours per month on the app watching, interacting with, and posting videos to TikTok.

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