About 3.6 billion people, or 50% of the world’s population, utilise social media. In 2025, the number will surpass 4 billion. Social media, which is used for marketing by more than 90% of businesses, is a goldmine for business intelligence.

You can gain a deeper insight of your customers and competition by conducting social media market research. Because of this, you may make adjustments, provide better customer service, and implement counterstrategies against your competitors. All of these things can be accomplished by carefully observing consumer responses to your products and those of your competitors on social media sites.
Utilize market research firms to do social media market research powered by AI.
Humans are prone to making mistakes. So any human component in social media market research can compromise the accuracy of the data and the conclusions. Automation has a role in this. It is useful to do social media market research automatically

Utilising tools

You can quickly and effectively collect high-quality data with the use of artificial intelligence (AI) solutions. In order to provide trustworthy insights, the tools can also quickly adjust to shifting themes and industry trends.

However, to obtain a thorough and useful understanding, you must compromise between generic and detailed responses. Even though there is now a major trade-off, AI chatbots can help you gain detailed insights into your clients’ wants and preferences. To balance and exchange rights, you need work with the top market research firms.

Additionally, you must abide by data privacy laws like GDPR when conducting your social media market research. You can therefore obtain quality data insights by doing your study with a recognised consumer research organisation. Additionally, they will make sure your surveys don’t contravene laws like the GDPR.

As a result, AI-based social media research will provide you with high-quality personal data insights. You will gain a better understanding of people’s unique needs. It can also manage large amounts of unstructured data and produce insightful results. To get the most accurate, complete, and dependable data insights possible, it must be done properly.

Fill your social media profiles with a variety of content

Running a variety of content campaigns to determine which one generates the most engagement is another popular tactic. Keep in mind that each social media network has a unique focus.

Instagram tends to favour images, while its Reels feature mainly consists of brief movies.
Twitter posts are frequently succinct, entertaining, and relevant to your audience.
Facebook is the finest platform for relatable text posts and quick videos.
Whitepapers and other types of research information can do well on LinkedIn since it is so authoritative and professional.

Short and long form videos

The kings of short and long videos, respectively, are TikTok and YouTube.
It is no secret that the popularity of video material has increased in recent years. In the fourth quarter of 2021, over 90% of internet users were watching videos, according to Statista. It includes everything from music and memes to how-to tutorials.

You may learn which material connects with your audience the most effectively by using a variety of content across social media platforms. However, if your business is a B2B one, you must include LinkedIn in your social media marketing study. All social media channels pale in comparison to LinkedIn for quality B2B leads. As an alternative, you might work with B2B marketing research firms to glean LinkedIn’s value.

Each social media site has a unique audience appeal. Finding content that engages your audience on a certain platform is the trick. Use the appropriate meaningful stuff you uncover to further your goals.
Visit the customer review site if it’s pertinent to your field to see what people are saying. While negative reviews or low customer ratings indicate dissatisfaction, positive reviews indicate happiness with your items.

Although you can’t please everyone, you may strive to comprehend and satisfy those who aren’t happy with your brand. That is what you obtain from reading online reviews. Knowing what consumers like and dislike about your brand will be helpful. You can draw conclusions about how to enhance the experience of the unhappy group from that data.

Drive social listening with brand tags and mentions

When customers want to know something, they will almost always tag your social media accounts. They will either mention you without identifying you or tag your handle. In order to learn more about how your products are used by customers, check for brand mentions.

Additionally, it might display other discussions of your brand. So you may search for your brand by going to the search bar on each social media site, such as Twitter or Facebook. To learn about conversions involving your brand and its items, look through the search results.

Don’t discount those platforms that provide you with amazing brand insights. Websites like Reddit, Pinterest, and Twitter shouldn’t be disregarded. As an alternative, you may simplify your labour by utilising technologies like Sprout that analyse brand mentions and tags.

Regardless of the approach you select, ensure great social listening by monitoring brand tags and mentions on all social media channels.

Utilize polls and surveys on social media

For instance, Instagram’s “Poll” sticker on its Stories features can be used to conduct polls. Other sites like LinkedIn, Facebook, and Twitter also include survey functionality. You can use it to better comprehend a certain aspect of your brand.


Social media is a fantastic source of business intelligence. Given that social media is used by almost half of the world’s population, it offers a huge chance to understand your competitors and clients. The majority of platforms offer a variety of options for using these highlighted tactics.

However, you may use potent AI tools to automate your social media market research. AI chatbots are already becoming popular in the industry. To assist you obtain accurate and complete insights from your social networks, you will require experience in consumer market research.

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