Instagram may have begun as a place to show off excessively edited images, but it’s developed into so much more since then. Photographers and filmmakers now have a plethora of choices for producing content, including Stories, live broadcasts, and micro loops; among them is IGTV, which may help accounts reach a wider audience and attract new followers.

This tutorial will show you how to utilise Instagram’s new IGTV feature to market your photography and video work.

Where can I find more information on IGTV and how it functions?

Short for “Instagram TV,” IGTV is both a separate app and a built-in feature of Instagram that enables users to share longer-form videos with their followers. Although while IGTV’s interface is rather simple to grasp, there are still some common queries that new users may have.

What sets IGTV apart from Stories?

Unlike Stories, IGTV is both longer and more formal (which are only 15 seconds long). Similarly, Stories are deleted after 24 hours, while IGTV recordings stay on the app until you remove them.

Are videos on IGTV available to the general public?

If your account is set to public, then so are they. Your movies and channel will be accessible to anybody if you have made them public. If your account is set to private, however, only your chosen followers will be able to see your IGTV uploads.

Insights inside the IGTV Interface

IGTV is a lot less scary than its name suggests. Here, you’ll learn all you need to know to upload videos on Instagram TV with complete assurance.

Setting up your IGTV channel

You need to make a channel for your videos to reside in before you can publish them to Instagram TV. Using the Instagram app, users may find your IGTV content by going to your profile and tapping the IGTV button.

Tutorial: Putting Together an IGTV Video

You may share a video to IGTV using either the Instagram or IGTV app. These are the steps you need to take to upload a video to the IGTV app:

  • Get the Instagram TV .
  • You may play videos by clicking the corresponding button in the top left corner.
  • Take a video and save it (or upload a video by pressing the image icon at the bottom-left of the screen and selecting your video).
  • To continue, click the right-pointing arrow at the bottom of the screen.
  • Choose a still from your video to use as the cover, or submit a new image.
  • To proceed, please click Next.
  • Enter a title and description for the video.
  • Upload to the Press.

Here’s how to embed a preview of your IGTV video in your feed

It’s a good idea to provide a sample of your new Instagram TV video on your feed once you publish it. Following these steps should help:

  • Get the Instagram app by clicking here.
  • To search for anything, tap the magnifying glass in the lower left corner of the screen.
  • You may access IGTV by clicking the button located in the screen’s upper-right corner.
  • To add something, click the plus sign in the upper right corner.
  • Find the clip you want to share by scrolling down.
  • To proceed, please click Next.
  • Pick out or add a cover.
  • To proceed, please click Next.
  • Please enter a title and a description for the video.
  • Activate the Preview Post button.
  • You may customise both the Preview and the profile cover.
  • Upload to the Press.

Techniques for presenting your artistic endeavours on the video-sharing platform IGTV

Instagram is a great place for photographers and filmmakers to showcase their work. What role does IGTV play in expanding your business? For the benefit of photographers and videographers, we have compiled a few suggestions.

Help each other out with suggestions and guidance

Share your knowledge with others who are just starting out in your field. Create a film in which you discuss the ten most useful things you learned about iPhone photography or the advice you wished you had known at the outset. Content like this has the potential to attract repeat visitors if its quality is high enough.

Present a current work in progress

Have you been keeping a video diary of your latest photo shoots or artistic endeavours? Merge them, throw in some music, and upload the finished product on IGTV. Furthermore, if you are a freelance filmmaker or photographer, this is a great opportunity to introduce yourself to prospective clients by showcasing the kinds of projects you are commonly hired to complete.

Addressing Frequently Asked Questions

Do your followers often ask you the same kind of questions? If you find yourself repeating your responses over and over, why not turn it into an IGTV video? That way, you’ll have a reference point and somewhere to direct interested parties.

Provide a how-to

Popular types of IGTV content include tutorials that show viewers how to do something, such as utilise a new, sophisticated lens or take consistently clear images at night. Go beyond the box and come up with some original takeaways that your followers could like.

Instagram TV is just one more option for making engaging content that can attract new viewers and keep existing ones coming back for more. You needn’t make it the backbone of your social media approach, but if done right, it may provide your followers yet another incentive to check out your profile.

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