With over 800 million active members globally, TikTok is the world’s fastest-growing social media network. TikTok has a lot of marketing possibilities.
If you’re a medium company owner seeking to expand your TikTok presence, keep reading to learn more about the platform and our seven recommendations for growing the following.
1. Collaborate with influencers.
TikTok, like Instagram, is an optical network that thrives on influencer endorsement.
Begin by identifying the right influencers – people who share your brand’s values and who you can envision engaging with your target audience.
Build long-term influencer connections where you can work together to increase engagement and create excellent content over time. On the other hand, you can buy fans on TikTok, and the rising fans count from your influencer. It will significantly increase your reach, especially if an influencer already has a sizable following. Remember that openness is vital on all platforms, and when dealing with #sponsored material, be sure you follow the correct standards.
2. Engage your audience in conversation
Small companies must interact with their customers across all social media channels.
TikTok is a hugely dynamic website that allows you to post comments on videos you like, publish your video, and connect with your audience in the comments. With 83 percent of TikTok users having previously submitted a video, there are many possibilities to participate.
3. Produce excellent content
Content reigns supreme on Facebook, as it does on all other social media platforms. Providing great stuff that your fans will like, remark on, and need to share is one of the most excellent methods to expand your following.
A social media manager should keep up with current events and look for interesting topics to broadcast. Quality videos are also crucial; remember that, while TikTok video content is typically spontaneous and entertaining, your stuff should still be relevant and of high quality.
4. Frequently share videos
If you need to expand your audience, you should post regularly. Attempt to post three to five times each week; this will help you develop traction over time.
Said, when the audience follows you, they expect you to provide content. If you don’t post regularly, you run the danger of losing followers. Create a content calendar to remain on top of things.
5. Make your post at the appropriate moment.
When it comes to TikTok, it’s critical to think about when your viewers will be scrolling. You want to publish your videos when your target audience is online. The ideal times to post on social media are typically between commute hours, lunchtime, after work, and weekends.
As usual, the best time to post is determined by your target audience. Influencer Marketing Hub looked over 10,000 TikTok posts and interaction rates from across the world and discovered that the optimal times to publish significantly varied according to the day of the week. Indeed, as you can see from their infographic, the optimum times to post barely overlap from a day to the next.
6. Make Use of the Correct Hashtags
Using the appropriate hashtags should be a significant component of your TikTok marketing plan, primarily since the site is known for hashtag challenges.
Keep in mind that instead of employing trendy hashtags, you should choose hashtags related to your product/brand. On TikTok, we built a Hashtag Guide that you can use to learn more about the topic, including identifying the best hashtags and everything you want to know about hashtag challenges.
7. Play around with music.
Don’t neglect that TikTok is a music-based application! To stay relevant, use this to your advantage and investigate the top popular songs trending on Spotify. You may also look through TikTok’s “For you” section to get which songs your audience likes and utilizes to produce funny videos.
We hope you found these seven strategies for increasing the number of appropriate TikTok fans for your brand or small helpful business.