The marketing industry loves Instagram.
It’s not only that a billion people use Instagram every single month. 130 million Instagram users tap on shopping posts per month, attesting to Instagram’s selling power. 62% of Instagram users say they’ve gotten more interested in a product after seeing it on Instagram Stories.
In light of these stats, it’s clear that Instagram is a top choice for company promotion.
A good campaign, though, might be tough to produce. You must keep an eye on the stats, seek out new ways to draw in clients, and expand your fan base.
Thankfully, Instagram provides statistics so users can see how they’re doing and make adjustments as needed. You may utilise the platform’s many stats to determine what works best and what doesn’t. Well, then, here’s the lowdown:
Aspects of the Audience
Reaching your goals in a social media strategy depends on knowing who you’re talking to. The data provided here may be used as a barometer for your audience size and growth over the preceding week.
Age and sex distributions of your followers are displayed graphically. Advertisers that want to reach your target audience via sponsored posts need to know not only when and where that audience is, but also what time zone they utilise.
If you want to join the conversation, you should utilise hashtags that are currently popular in the Seattle area. Use Charlotte-specific hashtags and content that acknowledges Charlotte-specific holidays or events on Instagram to connect with a broader Charlotte audience.
When your followers are most likely to be online is also a good time to post. The first hour after a post goes up is important since that’s when the platform makes its relevancy determination based on the number of impressions, likes, and comments it receives.
More people will see it in their feeds if they like it a lot. However, if the number of views is minimal, it will be less visible to other subscribers. To maximise interaction with your posts, schedule them to go live when your intended audience is online.
For online retailers operating across many time zones, this presents a unique set of challenges. The easy way to reach people in many different places is to post numerous times a day.
How to Evaluate Your Performance
With Instagram’s abundance of data points, how exactly should success be evaluated? Several suggestions for keeping tabs on the campaign’s development are provided below.
Calculating Participation Rates
Many business owners and marketers strive for the highest possible level of interaction on their accounts, but what does this actually entail?
Instagram engagement cannot be accurately measured. The Internet Advertising Guide has thus created many algorithms to compare interaction across various Instagram profiles and social networks.
Tracking the rate of increase in viewership
Find out how your online audience is expanding over time by doing the math.
Your actual amount of Instagram followers is listed in the audience section of Instagram Insights. You can see how many new followers you’ve accumulated during the previous week. This is calculated from the sum of your follower and unfollow totals.
A spreadsheet is a great way to keep track of your monthly following growth. This information may be used to calculate an exact proportion of your account’s growth over time.
If the number of people following you on social media seems to be growing quickly, you might want to examine your most recent efforts or updates. This should serve as motivation for you in your quest to amass a larger fan base.
Test out a few different Instagram marketing strategies and focus on those that yield the best results.
Estimating Return on Investment
With Google Analytics and Instagram Insights, you may measure the efficacy of your Instagram marketing efforts in terms of increased conversions.
Instagram Insights makes it simple to see how many users interacted with your content by clicking the link in your bio or tapping the swipe up button on your Story. You can utilise Google Analytics to learn more about their website visitors, but you’ll need some assistance with that.
How long do they spend reading it? How many people do you think would interact with the CTA?
You can improve the performance of your calls-to-action (CTAs), social media postings, and landing sites by employing the appropriate tools to do so.